On Friday, January 13th, 2017 – the luckiest of all days – a new brewery will open its doors in the town that I used to call home. Nestled in the heart of the industrial park in Lakewood, New Jersey, Icarus Brewing Company will bring about the free flow of lovingly-brewed beer to the local masses. Everyone has heard the oft-cited chant “location, location, location!” in relation to business planning, and Icarus Brewing has not only heard it, but has taken it to heart. In a brilliant act of positioning, the brewery has set up shop in one of the world’s largest industrial parks, creating a perfect spot for an after-work pint for the park’s thousands of employees. Also just a stone’s throw away from towns such as Brick and Toms River, and seated right near an entrance to the Garden State Parkway, Icarus Brewing’s home base makes for a convenient draw for not only the beer-loving denizens of the Jersey Shore, but also for those from further-off lands.  Continue reading →