The Return of Ecto Cooler

 

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The confluence of popular demand and fandom can be an inscrutably powerful thing. When two such forces come together, the decision-makers act, and the loyal get what they want. Anybody who grew up in the 1990’s and was even remotely nerdy remembers drinking and loving Ecto Cooler, the Ghostbusters-themed citrus drink made by the juice company Hi-C. The green-colored mixture of water and high-fructose corn syrup came in those ever-so-convenient juice boxes that you could throw in your lunch box, as well as in those large, not-so-convenient cans , the tops of which you had to puncture with one of those old-timey can openers.  Continue reading

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